What exactly is considered a ‘bad email’? What is data validation?
Duplicate emails, emails with improperly formatted addresses, emails with syntax errors, spam seed, BOT, honeypot, and bogus emails or domains increase your risk of being black-listed or labeled a “spammer” by Internet Service Providers (ISPs) and reduce deliverability to subscribers. By removing these from your email lists with email validation services, you can reduce bounce-backs and improve your sender reputation. When emails don’t reach intended recipients, bad sender reputation is usually the cause. Basically, ‘cleansing’ your lists is good hygiene and good for your email marketing campaigns!